Genre: Afrobeats, Nigerian Music Industry
Artist: Rudeboy (Paul Okoye of Psquare)
Published: August 2025
About the Update
Paul Okoye, popularly known as Rudeboy of the iconic Psquare duo, recently shared heartfelt advice with upcoming and established artists on Instagram. The singer shed light on the struggles within Nigeria’s music industry, particularly the growing cases of depression among entertainers, and urged artists to be financially wise during their peak years.
Rudeboy’s Message
Rudeboy emphasized the importance of strategic investments and preparation for life beyond the spotlight. According to him, too many artists fall into financial troubles once their fame begins to fade, and this often leads to emotional struggles.
He expressed frustration at repeatedly hearing sad stories of colleagues who mismanaged their wealth, calling on the new generation to break the cycle:
“Seriously, a lot is going on in the industry, including depression and all… But abeg if e reach your turn to shine ehh!!.. abeg try to invest… e no easy at all. AVOID STORY THAT TOUCHES. Me sef don taya to dey hear stories. E come be like na loose guard industry.”
Why This Advice Matters
- 🎵 Industry Pressure: The Nigerian music scene is highly competitive and financially demanding, often leaving artists burnt out.
- 💰 Financial Planning: Rudeboy highlights that success is temporary without smart investment.
- 🛡️ Mental Health Awareness: By linking depression to financial struggles, he encourages artists to safeguard both their wealth and well-being.
About Rudeboy
Rudeboy (Paul Okoye) is one-half of Psquare, the legendary Nigerian music duo known for classic hits like Do Me, Beautiful Onyinye, and Chop My Money. Beyond music, he is an entrepreneur and advocate for artists’ empowerment, consistently urging younger acts to prioritize sustainability over short-term fame.
What Do You Think?
Do you agree with Rudeboy’s advice to upcoming artists? Should the Nigerian music industry do more to support musicians’ mental health and financial stability? Share your thoughts below!
👉 For more updates on Nigerian music and artists’ stories, visit LyricsStudioAfrica.